"In a modern IT economy, we have network effects at a very strong level. We’ve always had some network effects—for the telegraph, the telephone—but network effects are really pervasive in the software industry and, since at least 1986, economists have been pointing out that that is fertile ground for predation.The whole thing is worth reading. It's encouraging to see more attention being paid to the tyranny of corporations here in the US - and I don't mean that sarcastically. I often hear this as a "left" or "progressive" issue, that in some sense enforcing antitrust legislation is supposed to be antithetical to business growth. The reality is the exact opposite. Monopolies and oligopolies prevent market forces from working, they limit consumer choice, and stifle innovation.
Companies that understand how those markets work, that get a lead in those markets and then use predatory conduct to suppress their competitors, they can stay in control for a very long time, perhaps indefinitely.These economic forces are different from traditional markets like agriculture or steel smelting, where there may be a small network effect. The fact that you drive a Chevrolet isn’t going to convince me to drive a Chevrolet. [However,] in software, the fact that you use Microsoft means I have to.I remember after Joel Klein2) had brought the case against Microsoft, we were chatting and he said to me, in a lot of industries it’s like a mile run: if somebody gets ahead on a false start, over a mile the better guys will win anyway. But these industries, they are like a 100-meter dash where, if somebody gets an unfair advantage, the race is over before everyone else gets up to stride. I think that’s a very good analogy, and that is why governments have to be even more vigilant in these industries than they have to be in other industries."
Those that know me have heard me (on more occasions than I would like to admit) go on filibuster-style rants against companies such as Comcast and Anthem. One of the things that makes me so angry about them both is that I am stuck with them. Comcast runs a government sponsored monopoly on high speed internet and television service in my city. Despite the fact that my service is so poor that I generally only have internet access about 30% of the time, Comcast will do nothing to improve their network. Why? Because they don't have to. I can either pay them exorbitant fees for an awful product or go without high speed internet. Anthem is part of a health insurance cartel that provides miserable service and doesn't care if I don't like it. In their case, I am legally required to carry insurance so either I use them (through my employer), or I pay a fine. That's the type of business plan that Warren Buffet dreams about.
President Obama urged the government to address noncompetitive industries in the US, and politicians on both sides have campaigned on the issue. The common refrain I hear against more intervention is that government is putting a ceiling on growth for companies that do their job very well. If everybody wants to use Comcast (I know, but just go with it for the example), then why should we stop them from using Comcast? Maybe Comcast has the best product. That may be possible that a certain business captures such a significant portion of the market share that they become a sort of natural monopoly. If that happens, the role of government becomes as sort of referee to make sure that market share is maintained through monopolistic practices. One of the most common ways this happens now is through acquisition. Facebook feels threatened by Snapchat? Facebook buys Snapchat; competition extinguished. Reback even goes so far as to say if a company does achieve a durable natural monopoly, the company should have to go through a government orchestrated break up, just as AT&T and Microsoft did.
The article doesn't provide specifics about how to reduce anti-competitive practices in the US, but it does bring up the influence of corporate money in politics. Reback says it isn't so much regulatory capture, but purchased influence that is hampering antitrust enforcement. Because companies develop alliances with politicians, they get "overlooked" by regulatory and enforcement agencies. If we want to see a more competitive marketplace, we have to stop companies from buying allies.